Artificial intelligence is quite literally everywhere these days, disrupting many aspects of digital life. Today, AI capabilities are now being integrated into our Google searches, our laptops, our iPhones, and even doctor’s offices are using AI to help diagnose patients. More and more industries are being encouraged to adopt AI tools in their work.
Using AI at work has both its pros and cons, of course. On one hand,it’s easier than ever to create things from scratch faster than ever. With one word prompt, you can generate an essay with full citations, a Christmas card, or a podcast voiced by Elvis Presley.
On the other hand, AI begs many ethical questions. Is it appropriate to borrow someone’s voice without their permission—especially a dead person? Are those essay citations legitimate? Where did this Christmas card get its picture of Santa Claus from?
If you’re feeling uncomfortable using AI tools because of the ethical what-ifs surrounding them, then Adobe Firefly’s creative AI tools may offer a safe compromise for you. Adobe is leading the way with ethical AI in the creative space, so here’s a closer look at what Firefly has to offer.
What Sets Adobe Apart
Adobe’s approach to generative AI is built upon decades’ experience of integrating AI into their creative suite of products. Adobe Acrobat, Illustrator, Photoshop, InDesign, and the rest have all incorporated AI into functionality over the last few decades.
As such, the generative AI datasets Firefly is built upon make use of the vast libraries of Adobe’s copyrighted image and video footage database. These visuals are not scalped from digital creators and artists illegally, so you can experiment and mix and match guilt-free.
Adobe is committed to responsible development and ethical innovation in the age of AI. This sets itself apart from alternative AI tools because they do not restrict themselves to training their data sets off their own proprietary data. This means you can explore the vast tools available in Adobe Firefly without feeling mired in moral grayness.
A Closer Look At What Adobe Firefly Has To Offer
Adobe has helped set industry standards for creative digital tools for decades now, and with Adobe Firefly, they may very well have the ultimate creative AI solution for artists and professionals. Here are some of the applications Adobe Firefly can be used for.
Image ideation and generation
Adobe Firefly makes the most of Adobe’s vast collection of photography and assets. With Firefly’s Generate Image tool, you can instantly create unique imagery, illustrations or pictures in various styles, from realistic to abstract, graphic to painterly.
Graphic designers can use Adobe to ideate new pictures and graphics for digital projects. With Firefly, you can use text prompts to draft storyboards, background art, vector graphics, and turn sketches to images with AI. Cartoon characters can come to life right on your own laptop!
You can also use Firefly Boards to collaborate with others across various iterative projects, creating mood boards and storyboards. Text to Image in Firefly is fast and easy to use, and not to mention, free! So you can get your next project off the ground while saving time and money.
Video and visuals reinvented
Adobe Firefly is equipped to handle more than just still imagery. The technology powering Firefly also features an AI video generator. With it, you can quickly generate 3D graphics like voxel art or photorealistic renders, perfect for boardroom presentations or student lectures. Still images and 2D graphics can also be animated using the Image to Video feature.
Firefly can also become your all-in-one place for editing your recorded videos. You can add generated AI video effects like smoke, water, fire, or lens flares to any existing videos. AI generated elements can even be blended in with your own footage in Adobe Premiere Pro and After Effect for a whole new creation.
Adobe Firefly can be the perfect place to experiment with different video skills and styles. Play around with different lighting setups, tones, and aesthetics using different text prompts. And because Firefly integrates so smoothly with Adobe’s other tools and programs, switching between any of your other projects can feel seamless.
Audio adaptation
Adobe Firefly’s AI bridges the gap between video and audio, so anyone can be a sound mixer or DJ. By typing into the prompt bar what SFX you need, working with audio and sound becomes more accessible thanks to the text to sound effects tool. You don’t need to be a savvy sound producer to implement crisp audio into your projects.
Adding spoken word to your videos is also easier than ever thanks to Firefly. The AI can take your existing audio-visual footage and generate subtitles and closed captioning for it in any language you require.
The audio language detector can translate any existing speech or dialogue into any other language effortlessly. You can use text prompts to ask for specific sound effects or dialogue, too. With Firefly, your audio-visual efforts can go global faster than you can imagine.
Adobe Firefly—Generative AI for Everyone
While AI may face scrutiny in some sectors over concerns about accuracy, creative generative AI continues to provide new opportunities for people to experiment artistically, regardless of their skill level. Boasting Adobe’s robust, ethically-sourced library, Firefly provides professional-grade content generation that is leagues ahead of other LLMs.
Adobe Firefly can transform any creative workflow, offering boundless ideation and the ability to animate characters with video and sound through its image generator. More than just a functional tool, Adobe Firefly acts as a creative partner, empowering users with unmatched freedom and efficiency to realise their visions.
